Is it possible to rank in google mexico when you don't have a local site?

[lauramrobinson32]

Hello, someone is asking me why we don't rank in google mexico search engine. I mentioned we don't have a google mexico site, but have a USA site, so we may rank, but not as well as if we had the mexico site. IS there anyway to improve rankings or tips?

THanks!

Laura Robinson

[Andy.Drinkwater]

Hi Laura,

Does the site have anything to do with Mexico? Is there any mention of Mexico anywhere? Do they have a product / service that sells in to Mexico?

It is very possible to rank in Mexico with a site from anywhere in the World, but you might have to put more work into achieving this. Google is also likely to rank other Local sites above yourself, but it depends a lot on what it is you are selling.

-Andy

[EGOL]

If you have a really good site or even a really good article it can rank almost globally for English language queries on the many different country-specific Googles.  For this to happen your site or your article needs authority and popularity.  This is not about "SEO", instead it is about "awesome content".

Awesome content or an awesome site can attract a global portfolio of links, likes, mentions, bookmarks, etc.  This is easier to earn than it is to manufacture.

[lauramrobinson32]

HI Andy,

Yes we have a local salesforce in Mexico and sell the products there, but not a spanish website. WE do have a spain site and notice lots of latin america traffic is going there so we probably should translate a mexico site for this reason, but don't have one now.

Any thoughts?

[katemorris]

Your Spain site is most likely getting Latin American traffic because it's in Spanish. Does your offering(s) change in Spain vs Mexico? If so, you should have a Mexico focused site. If your offerings don't change based on the location of the customer, then you probably just need one site in different languages.