Same Meta Description on all pages harmful?

[danielpett]

As the question title suggests, is it harmful (on Google) for a site to use the same meta description sitewide? On every single page.

If not, is there any particular benefit to crafting a unique meta description for every page besides CTR on google searches.

What do you think?

Thanks in advance!

[fabioricotta-84038]

In my experience it is not harmful. But as you said it is really important to improve your CTR.

[GeorgeAndrews]

Isn't increased CTR on searches reason enough?

Many different ideas have been discussed regarding meta descriptions. Overall, most argue Google does not factor meta descriptions into rankings.

Personally, I think it would probably still factor in as a quality signal since the text used by Google often changes based on a particular search. If the description doesn't fit the keyword phrase and/or content, Google will often look for other content to use instead. For that reason alone, I would use a different meta description for every page (at the very least, for every page I want indexed) and I would make sure the description fit the content.

[danielpett]

Thanks for the response. Appreciate it.

You are absolutely right, it is enough reason. I was just curious to see other reasons to why having unique meta descriptions is the way to go, from someone more experienced!