Organic fluctuations after domain migration ?

[homeonline]

I'm working on the rebranding of an ecommerce site

We're going to do a domain migration and since half of the current traffic is coming from organic searches I'd like to estimate possible fluctuations on this channel.

**Do you have any rebranding experience? or can suggest good case studies on this? **

(Technically speaking we know the protocol and also on the communication/strategy side we're covered.. we just need an estimate of the organic drop.. in the worst case scenario)

[fabioricotta-84038]

During my past years on SEO, I've seen cases with a 5% - 10% delta (negative) during the first 3 days. And about 3-7 days the traffic increased a lot.

If you do the 301 redirection correctly I think that you can find the same numbers.