Is there any examples of comparing a competitors product to your own .

[zenmatrix]

I'm working for a company that makes large touchscreen displays. I want to add some content to the site and target some competitor keywords by comparing some of our products to theirs. I know I've seen companies do this, I'm just trying to find a tasteful way to do this, and have it help bring in traffic.

[KristinaKledzik]

Hi there,

I think this can be done a lot of ways, if you take the time to state your case well. Definitely don't pretend like you're a neutral party. Here are some examples:

• A heartfelt message from your founder: Balsam Hill vs Frontgate
• A press release: Comodo vs Norton
• A table of comparisons: Lose It!
• If you're the little guy, prove you're better: Bing It On (not that this one necessarily worked, but, it was interesting)
• Simply saying, "Why [company]?" which will capture some of those searches, without picking out a competitor Conductor

Hope these examples helped! I'll bet some other Mozzers will jump on with examples.

Best,

Kristina

[AlanBleiweiss]

I the examples Kristina offered.

It's really important to understand that integrating competitor product information into your site needs to be done artfully as much as scientifically.

Get the message wrong, and you expose the company to DMCA takedown vulnerability, as well as potential lawsuits for business-damaging misinformation, or worse, having governmental agencies come after you.

In other words, there are several "right" ways to go about it, and several "wrong" ways.

Please be sure a professional is involved in this process, whatever the "method" or "style" of your approach might be - someone who understands the legal issues involved enough to avoid those vulnerabilities.