International Traffic on Analytics - Is this normal?

[O2C]

Hi All,

One of our clients has asked why they are getting so much traffic from international countries when they solely operate in the UK.

See attached image for % of customers who are visiting our site from different countries.

Is this a normal ratio of traffic when we are only targeting UK customers?

Thanks

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[Sundance_Kidd]

Hmm, that does seem a bit odd.  I am surprised that your % of traffic from the UK is not higher.

Few Q's-

1. is your IP address located in the UK?
2. also, you might want to run an audit to find out where this traffic is actually coming from (legit traffic or spam).
3. is your site a service or e-commerce?

my initial 2 cents and hope this helps.

Christian

[O2C]

Thanks Christian,

IP Address is UK based.
Company is a Service provider rather than an e-commerce
I'll check into the audit and try to narrow it down via traffic sources etc.

Regards

Dave

[Everett]

Referrer Spam has been on the rise lately. See if this helps:

https://moz.com/blog/how-to-stop-spam-bots-from-ruining-your-analytics-referral-data

[O2C]

Thanks, at first I thought it was spam but looking at the source that the international traffic is coming from most of it is coming from Google which makes me think there isn't much we can do about it.

The site isn't optimised for local listings as such as it is a service available across the whole of the UK but I don't see why we would be appearing in any search results from other countries.

I have heard that some people may use IP address reverting so that it looks like their IP address may be coming from somewhere else in the world. Is it that popular that a fair amount of people are using it to visit our site?

[Sundance_Kidd]

You just might be that good:)

Do you have any Intl/global clients?

[O2C]

Not that I know of!

I think our customer is just a bit cautious that they aren't getting relevant traffic to their site.

I can't see why Google would think our website is relevant to anyone outside of the UK but I am finding it hard to see what search terms international visitors would be using. Any tips on this?