Official Site label in Bing SERPs

[ATShock]

A colleague noticed a few major brands have labels like "official site" in their Bing listings and they also seem to get a "Customer Service phone number" included as their rich snippet under the meta title. My guess was they possibly have schema mark-up on the page, but I was wondering if anyone else knows how else they could have landed this extra snippet?

Thanks in advance!

mveXoj7

[Bob_van_Biezen]

Really cool! In Holland we don’t really look at Bing a lot so this is more a guess from my side:

1. I think a ton of authority helps them
2. Any verified listings sound like a logic factor

Looking forward to see more comments on this subject!

[katemorris]

I actually think it has less to do with schema and more to do with things like Freebase. It's the same as the one box showing up in branded searches in Google. I don't know the threshold or metrics for how to get that, but I know you at least need to have the same consistent information across the web about your brand.

As Bob said, I'm really curious if anyone has insight as to metrics or thresholds.