Merge separate corporate website and online shop ?

[J-S]

Currently we have a corporate website with general information about a women fashion brand: domain.ae.  This domain has general information about the brand, and links to a blog: domain.ae/blog and an online shop: shop.domain.ae

There are much fewer links to the shop compared to the corporate site. In google, often the corporate domain ranks for keywords that would be more relevant to the online shop.

I am therefore considering merging the two sites, by basically having the shop on the domain.ae, and adding some more general pages to it, and linking to the blog from there.

Will this likely help me in the rankings ? Are there any drawbacks of merging? Any other advice ?

[PatrickDelehanty]

Hi there

I don't see an issue here, but this really comes down to your research and making sure you're not chopping off a limb or missing opportunities. Rand actually just did a great post on this subject - check out Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands?

It's really going to come down to your audience, what they are searching for, your content, and how you can provide a great user experience. But you will know that better than anyone!

Here are some questions to consider for your shop.domain.ae:

• All KPIs that matter most to your visibility / performance
• Your site's goals over time
• Google Search Console performance over time (impressions / rankings)
• Take a look at your competitors
• Check your on-site SEO
• Check your backlinks
• Check your content
• Check your information architecture
• Learn more about your audience
• Are you capturing your audience at the right points? Do you have content to do so?
• Are you doing everything you can do develop your brand(s) right now?

If you do the research and don't see you're missing opportunities, then go for it. But make sure you migrate the right way!

Hope this helps - good luck!

[EGOL]

and an online shop: shop.domain.ae

I redirected two subdomains into a folder of the root domain (like domain.ae/shop/).

The results were nothing less than kickass.   KickAss.