Advanced reporting for e-commerce

[KarlBantleman]

Hi Mozzers,

We are looking at expanding our analytical reporting for e-commerce. I want to know more about what customers are doing on the website and how we  can interact with them. For example, how many customers make X amount of purchases and what their conversion rate is etc. I've looked at More2 and I know Analytics can give me some of this data but want to know more.

Anyone have any software ideas?

Thanks,

Karl

[ozil]

If you have enabled Ecommerce  Tracking in GA then you can get use reports from https://www.google.com/analytics/gallery/.

You can also checkout www.minewhat.com that helps in gathering user insights

[LesleyPaone]

We are building out a platform / plugin integration that can handle this right now. I would suggest using Piwik as the backbone to anything you want to do. That way you have control of the data and can store it how you like. You should also explore connecting it with mailchimp as well.

What we have been working on is a tracking system that tracks customers via filters. A good example would be where we could pick a product, then export all of the customer accounts that have looked at the product in the past week, but have not bought it. Export that segment to mailchimp, then hit them with a targeted email. Depending on what you are wanting to do, you can set this up to work automatically with mailchimp automation as well. Then what you will have is a full service automated marketing platform. The larger your site the more difficult it is to pull off, but it is not impossible. We are trying to put the features in place to make it more automated though.

If you are planning on self hosting and have some developers on your staff I can share some of the things we have come up with so far, but the mailchimp connector is what we are dev'ing right now.

[TheeDigital]

It sounds like you need ecommerce tracking setup in Google Analytics. You may also want to setup a few goals or events to track various things. Maybe check out Google Tag manager for setting up events for things you want to see. Also, I would check out HotJar as this will tell you how users are interacting with pages, forms, etc.

[Everett]

In addition to setting up eCommerce tracking in Google Analytics (which may require some custom code placed on your checkout page in order to pass certain data back to Google), and the other plug-ins and systems mentioned, I would look into a marketing automation platform or robust email platform like Hatchbuck, Bronto, Silverpop, Infusionsoft, and others.

A lot of this is going to boil down to which different systems integrate with each other, including your shopping cart.

I look forward to hearing more about the tools that Lesley's team is building.

[KarlBantleman]

Thanks for all the responses! Much appreciated.