Not Adding Fresh Content Daily Did Got Me Penalized?

[welcomecure]

One of my website used to post like a 1000 words articles every 4-5 (say like 12 x 300 words articles each in a week) days in a week. The process went till 3 months. Then suddenly we stopped adding content to it for a flat 15 days due to unavailability of content writer. Suddenly a major drop took place. Now we have been adding the same amount of quality content but the ranking doesn't seem to be improving. Is it a penalty?

[Andy.Drinkwater]

Hi Jawahar,

The best way to spot a penalty is to look at your analytics and see if any drops coincide with any algorithm updates.

I would echo a point that EGOL made earlier on another post, that daily content in this manner is probably not as beneficial as posting one very high quality article once a week. Of course, it depends what you are writing about, but shorter articles like this wouldn't generally do as much for you.

-Andy

[welcomecure]

I truly understand but its a demand of website to have short articles. Because are writing product descriptions. So to make sure we at least have 300 words of goof content written on each page.

[Andy.Drinkwater]

Well, check analytics to look for when the drop happened and then look here on MOZ to see if it has coincided with anything.

-Andy

[welcomecure]

Looks like Phanthon 2 has effect my site.

[PatrickDelehanty]

Hi there

Just a quick side note - the post Andy is referencing above is located here.

Hope this helps! Good luck!

[Andy.Drinkwater]

That's the one - thanks Patrick

-Andy

[welcomecure]

Mine isn't a sort of blog post. Its a demand of the website where i have to introduce 3 new pages. Content was originally written no spin, rewrite or so. One more thing i would like to addup, all my pages have a line in common (15-20 words) out of the 300 words. Can it affect the content duplicate issue?

[PatrickDelehanty]

No problem sir!

[Andy.Drinkwater]

It will certainly get picked up by site crawlers for audit purposes, but would Google object to it? It depends what it is, where it is and how necessary it is. If it's a line of spam (for example) just to add in keywords, then this might cause you issues, but it depends on the quality of the rest of the page and content.

-Andy

[EGOL]

If you go the "quality content" route and can only produce a small number of new articles per month, the best thing to do is to produce only "evergreen" content that can be recycled out to the front page.  That will give the appearance of activity and diversity - at least to visitors with a good memory who have not been visiting your site for a long time.

Also, if you have a page of "news" where you link to articles on other websites about industry trends or interesting topics.  That can develop a following of thousands of people who visit your site frequently just to check that page - or subscribe to your feed.