Keyword stuffing - on page grader count

[CPRNJ-JC]

I used the on page grader for my homepage, www.cprnj.com, and it said the keyword "physical therapy" was used 26 times in the body of the page.  But I can't find more than 4.

How exactly is keyword stuffing accounted for, and is there some place that I am not seeing the keywords?

[RyanPurkey]

Hi Jason. Beyond the body text, the term physical therapy shows up heavily in many ways.

1. Alt text. 6 times
2. Tag Anchor text. 12 times
3. As 'physical-therapy' in links. 260 times.
4. As 'physical+therapy' in links. 21 times
5. Body text. 4 times.

If you look at the code, it's a pretty heavy usage of the term on the home page and throughout the site in on way or another. I'd work on reducing the presence in links and making alt text more descriptive of the image being described than as a box to tick for the keyword location.  Cheers!

[Stramark]

Ryan is right from a technical view.

But, i would be very hesitant to change the page based on the onpagegrader. My assumption is that google looks at a website and takes the content a customer can see. The fact that the keyword appears in the links seems somewhat high, but you are a into physical therapy! ( the alt text seem varied already)

So unles you have a problem with google i would not focus on that.

Focus on the fact that you should have just 1 H1 Tag ( prefereably not a picture) and the way to long title tag. Fix the / non dash duplicate content problems etc etc..

[CPRNJ-JC]

Thanks for the help!  I've been trying to figure out the H1 tag stuff, but I'm using Squarespace and am trying to figure out how to get access to that portion.

Also, with the title tag, unfortunately, I'm not sure how I can shorten the homepage title tag.  I feel like I've shortened it as much as possible, basically, most important keyword (physical therapy), location (jersey city, elizabeth), and company name.  I've been debating on removing the company name, but it's the first thing that shows up on our Google search result listing.  Thoughts?

[CPRNJ-JC]

Thanks so much for the help, Ryan!  Quick questions,

- with regards to the links, from what I've read, a lot of SEO suggestions suggest that you place your most important keyword in your url links, ours being "physical therapy".  Did I overdo it a little?  I thought it was very basic and descriptive overall, i.e. we do vestibular physical therapy, so the url is /vestibular-physical-therapy

• the moz on page grader says the term was in the body 26 times.  I counted 4, and it looks like you counted 4 as well.  is there somewhere else I'm not looking?

thanks again for the response.  I'm new to all this stuff and any help I can get is much appreciated!

[RyanPurkey]

Hi Jason. While it is a best practice to use the keyword in the URL, I think you did overdo it and are running into something that would be considered keyword cannibalization within your own site. While an old blog post, the core principles remain the same here: https://moz.com/blog/how-to-solve-keyword-cannibalization.  To get around using 'physical therapy' excessively, you can break down the different types of PT into: treatments, exercises, stretches, and so on.  This semantic use of similarly related keywords is a positive signal versus the negative of keyword stuffing.  Cheers!