Optimal amount of alt and title tags on a landing page?

[TVape]

Hey guys!  We are preparing a few product landing pages and want to make sure the alt and title tags are done correctly. We looked at landing pages from Apple and Google Nexus and found that they had very few alt and title tags (or none). Are we missing something here? Should there be an alt for every image and title for every link?

[ClaytonJ]

google nexus has a domain authority of 100.... so they have a bit of a head start..

On your title tags yes, you should make a title tag for each link. The title tag and H1 are key indicators to search engines telling search engines what "customer query" the page answers. The tag tag is a vital element in SEO.https://moz.com/learn/seo/title-tag

Alt tags are less important - but they are also in my view important as they allow google to crawl more content, which may assist as a ranking factor for keywords. Alt tags were designed for the visually impaired, alt tags let a text reader read a description of the image.

Feel free to ask any q's.

[UmarKhan]

John is clearly explained the importance of both tags and their placements. Product landing pages (especially for E-Commerce sites) are always very important as these are the pages your visitors will gonna convert. So it's better to spend some time there to make sure the pages are properly optimised for machines and humans.

For more information about Alt tags, please see these guides:

http://www.shopify.com/blog/7412852-10-must-know-image-optimization-tips
http://www.verticalmeasures.com/resources/seo-tutorial-videos/using-alt-tags-for-image-optimization/
https://econsultancy.com/blog/63845-the-basics-of-using-alt-text-for-seo/

Hope this helps!

[MindlessWizard]

John has already answered but i am a bit confused about the "title" tag. I think the "title" in the question is related to the image title instead of the page title here. Or may be i am wrong. If the title tag is about the page, then it should be considered seriously. There are more than 200 ranking factors and a page title tag is one of them.

Brands like Apple and Google needs no introduction and their domain are already filled up with high metrics. Its wise to follow up the SEO best practices and of course MOZ has all of them covered.

And i would optimize every alt tag of the images as well as assign the height and width.

[TVape]

Thank you John! Regarding the ALT tags, they should be a description of the image as you said (google: https://support.google.com/webmasters/answer/114016?hl=en) I was wondering why this page on moz say it should be a "keyword" (https://moz.com/learn/seo/on-page-factors)

[TVape]

Hi Umar,

Great links, thank you!