Exchanging Guest Blog Opportunities - SEO Implications?

[mikekeeper]

Haven't found a clear, recent answer on this.

What are the SEO implications of exchanging guest blogging opportunities (in other words, we write an article for a partner blog with a backlink, and they write an article on on our blog with a backlink)?

The partner site has a 57 domain authority and we have a 24 domain authority.

[UmarKhan]

Hey Mike,

I don't think there is any problem in exchanging guest posts IF,

• You both are writing original and authentic content to each other sites (Not paraphrasing).
• Relevancy is there
• Both sites are not part of any PBN
• You're getting links in a natural way.. i.e. not bombarding links with commercial anchor texts.
• It's not a frequent practice like you're linking each other on weekly basis.

Let's see how other experts responds.

Hope this helps!

Thanks,

[Andy.Drinkwater]

This is basically reciprocal linking and will do very little for you. The odd one is OK, but if Google saw too much of this, it could make them wonder why every inbound link, has another pointing back again.

I would avoid it, unless there is a very good reason to do it. They tend to be ignored or do very little for you - focus on one-way links, and don't be tempted to go for any pyramid / triangular linking opportunities.

-Andy

[CommT]

We do this on a monthly basis with another company (a former employee who moved to a different company, there's synergy in what both companies offer). So far (and we've been doing it for just over a year) we haven't had any problems with doing this.

We also do guest blogging without reciprocal relationship.

I think it works so long as there are clear, demonstrable reasons for doing so - like I say we do this with a company that is not in direct competition with us but does have synergy with what we offer so we're able to provide expertise in our area for their visitors and vice versa. I think it adds value for our visitors and theirs.

Hope this helps