My local traffic has increased but USA traffic decreased..I dont know why!!

[Johnny_AppleSeed]

Hi Guys, A sticky one for ye. I have recently updated my site  selling Jewelry in April of this year. Overall, Local Irish organic traffic has been stronger than ever in the first half of 2015. Yet in the USA, since March it's been at it's weakest for years, declining month-on-month. In terms of Organic Traffic for May & June, there's been a 30% increase in visitors from Ireland when compared to last year.  Yet for the USA - the biggest market for us- there has been a 39% decrease this year over the same dates. It's the same for language demographics. Big decrease for en-US, but increases for en-IE and en-GB. It's not just the US. The site has taken a hit in Canada, Australia etc.So domestically the website looks to be performing better than ever before since the HTTPS switch, but it has taken a big hit internationally in our key market.We are targeting USA in search console, not changed any of the content in the site however he have added an SSL cert to make the whole site HTTPS like google said :)Any pointers are welcome

[Mike.Bean]

What is your website url?

[katemorris]

As Mike said, we need to know the site. It sounds like your international targeting is off, but I won't be able to tell how until I can see the site.

[Johnny_AppleSeed]

Sorry, shanore.com

[katemorris]

Thanks! Clarification, you are geo-targeting this domain in search console to the US? When did you do that? Where is it hosted?

[katemorris]

Sorry, one more. When did you add the address for the business at the bottom/footer? Any opposition to removing that and just keeping mailing/location information on a contact page?

[Johnny_AppleSeed]

We had done that at the same time as the switch. It's hosted in the states

[Johnny_AppleSeed]

Nope,  we can do that if it makes a difference but with the jump being so significant I'm not sure this is the only reason.  Will do that in a few mins.

[katemorris]

Let's remove all possible instances in which you might been seen as targeting Ireland. It sounds like the https caused a reclassification of the site.

Second question, did you add the https in Search Console? Do you have both there and both are geo-targeted to the US?