Organic CTR on Google - KPI?

[simonsw]

Hi,

I was hoping for some advice on my keyword analysis I have completed. So far I have identified a hitlist of high volume keyword associated to the industry I operate in. As well as this, I'm monitoring our keyword positions within the SERPS.

Question: Is there a CTR metric available depending on the position your keyword ranks within Google? i.e. If I am position 3 and looking to move to position 1 on a specific keyword, what amount of incremental search volume would be geneerated to my website?

PResumably the CTR would also depend on what market you operate in too

I am also going on a 65% / 35% Organic/PPC split based on keyword search volume so to give me a true reflection of the search volume available...

Any advice on this would be much appreciated...

Simon

[SteveOllington]

I posted this on another thread earlier but here you go

organic-ctr.jpg

[aarondicks]

There are various studies on this, but alas I guess we'll never know for sure!

http://www.sdhinteractive.com/blog/2011/04/top-google-result-gets-36-4-of-clicks-study/

You can't really bring PPC into this stat of your as it will depend entirely on how much you are spending on adwords.

I can say for sure that if you're sitting #1 organically, and #3 on paid, with a Google Places page built in, that you will receive a good number of hits

Regards

Aaron

[simonsw]

Thanks Steve,

Interesting diagram, presumably time spent refers to the time spent on the site they click through to?

From analysing keyword volume through google adwords, is there a rule of thumb on % split that goes to Organic or Paid? So far, I have been running the google keyword tool and then splitting this down to 80/20 (Organic/PPC) to give me an idea of true volume of search I can target.

[SteveOllington]

That's about right. Organic does get more than PPC from the stuff I've seen/read and it probably averages at about 80/20. I'd take the search volumes with a pinch of salt anyway though, from any keyword tool