Swapping page keyword?

[BobAnderson]

If we have swopped the keyword (leaflet printing) from this page http://www.fastprint.co.uk/leaflet-flyer-printing/

and moved it to http://www.fastprint.co.uk/

But the inner page is still ranking for the keyword is there a way to tell Google?

[Mike.Bean]

Hello,

one thing you can do is go into Google Webmaster tools and use Fetch As Google to have them recrawl those specific pages and Google will re figure your keyword information. The exact location is shown in the image.

Thanks,

- Mike

SHetUk0.jpg

[Marcus_Miller]

There is more to ranking for a keyword than changing out title tags or some such. This actual page on your site has the search term in the URL and likely in the content. There may also be external elements propping that page up. Likewise, the homepage has a job to do also and may be relevant for other terms.

I would do the following:

1. Make sure the homepage is fully optimised around that term

2. Make sure this other page is fully optimised around whatever term that now focusses on

3. Request a crawl of your site and then wait for everything to adjust

From a super quick look that page also has some links so you could redirect that page to your homepage and then create a new page for whatever other term you want to focus on there. This may cut down any confusion between which page should rank for each search term (the new search term will have a new page + this page will be rolled into the homepage).

As ever, you need to experiment and measure the results and likely be a little patient.

Hope that helps

Marcus