I don't have a business address, Any problem?

[Green.landon]

I am targeting local area, Melbourne in Australia.

My business address is my private (home) address and I don't want to list it as we don't have a shopfront, and I don't want my personal address online. Is there a way to get around this?

Web site - brandstenmedia.com.au

Services - Aerial Photography & Videography

[PatrickDelehanty]

Hi there

You can take a look at business listings through Whitespark and Service Area Maps through Google.

I would also take a look at different local business listings or citations that you can get through various city or art/photography partnerships. Do you work with local businesses that would be willing to lend testimonials?

You should also take a look at this resource from Moz.

It's not bad that you don't have a address listed, but it will make your job a bit harder. If your onsite and content allude to Melbourne and businesses in that area, you should be just fine. Remember to take advantage of image schema and sitemaps as well, so you can add descriptions and titles alluding to Melbourne or various local areas.

Hope this helps! Good luck!

[MiriamEllis]

Hi Landon!

Important question here - I understand that you don't want to have you address displayed, but are you at least physically located in Melbourne or are you located in a different city? Please, let us know!

[HashtagHustler]

If you are trying to get a local search result, having a local address will be immensely beneficial, why not grab yourself a P.O. box? Could be a quick fix and a physical address!

[cbielich]

A business address is HUGE for local search. At least get a PO Box and use that. Its cheap.

[MiriamEllis]

Hey Hashtag - Important to note here that in Local SEO, P.O. boxes are taboo. Forbidden by Google's guidelines. So, in this case, P.O. boxes are not a solution.

[HashtagHustler]

This is true! I guess I should clarify.

My answer was presuming, that "Aerial Photography & Videography" was also located in the same area they are targeting. That being said, using their own home, and the shipping address of the P.O. Box for all business inquiries would allow them to still remain separate from their home. I should have clarified that.

When you assume you make a buttocks out of me and myself in this case!

My apologies!!

[MiriamEllis]

No worries, Hashtag We're all learners!

[T0BY]

Hello,

I often list my address, even though we don't serve customers from the address.  There are a couple of reasons for this; firstly it strengthens your brand identity and gives people confidence that your business is real, and second because there is no other reliable way to get local search on your side.  If you use another address this may look odd and make people suspicious about the business. If you do list your address you can set up your site for people to contact you in the ways that you wish, rather than by coming to your address, if that's what you prefer.