SEO issues with Physician and Practice not ranking for their own names

[IT-dmd]

I've inherited an SEO client who's got all kinds of ranking problems. Currently his name Dr. Laddis shows up for his old practice, Saratoga Cardiology Associates (http://saratogacardiology.com/) instead of his current one Cardiology Specialty Services (http://cardiologyspecialtyservices.org/ )  He's also showing up with a G+ for the old practice that's listed as closed. The 2nd listing is for his bio on the hospital page.(<cite class="_Rm">https://saratogahospital.org/doctor/theodoros-laddis-md-facc/  )</cite> Then come the usual Dr directories. His YouTube channel shows up. But his actual website isn't until the middle of the 2nd page.

I'm also having similar issues getting the practice to show up in search (http://cardiologyspecialtyservices.org/ ). As I was coming on board, they also had a name change from Saratoga Cardiology Specialty Services to Cardiology Specialty Services. Their G+ local business page has the custom URL for Saratoga Cardiology Specialty Services but the name on the page is Cardiology Specialty Services.

Their website is actually part of the hospital multisite with a URL redirect.

While the site shows up for "cardiologist Saratoga" their G+ page doesn't show up.(https://plus.google.com/+Saratogacardiologyspecialtyservices/about ).

I've also done on-page SEO and am still in the process of submitting to directories.

Any thoughts on what the hangup is or what I can do to clear up this mess would be appreciated.

[iljay]

Hi Karen,

Have you claimed the Google My Local Business listing for_ Dr. Laddis _or Saratoga Cardiology Associates?

If you go to http://www.google.com/business/ you should be able to log in using client's details and see all Google+ pages associated with the business. You can edit those pages from there and update the listings.

If there are duplicate listings that are no longer required, you can delete them here as well.

Cheers, Ilya

[MiriamEllis]

Hi There!

One thing that may be helpful to you is to put both business through our free Check Listing tool to start to discover duplicate, incomplete and inconsistent listings. Go to moz.com/local/search and enter both the current name and zip of the businesses and also try adding any old names and variants. You need to create a spreadsheet of every inconsistent citation that exists so that you can embark on a citation cleanup campaign, editing old references to reflect new data. Also recommend that you read this article by Joy Hawkins:

http://imprezziomarketing.com/seo-blog/google-maps/is-permanently-closed-killing-your-ranking-4-case-studies/

Hope this helps!

[IT-dmd]

Thanks Miriam and Ilya for taking the time to respond!

Ilya, yes, the G+ business page is verified. Holding off on Laddis' page because the other drs in the practice have pages set up, but I'm not finding any for Laddis--so waiting to hear back if someone at the hospital has set that up already. I wish I could log into one dashboard.. They've had so many people working on this and leaving without creating a central database of work done or logins, etc., over the years that it's a jumbled mess.

Miriam, I've been working through Moz Local to add to directories, update current info and clean up duplicates. Thanks so much for the link to the article!

[MiriamEllis]

You're very welcome!