Best Practice for Inserting Keywords into Title Tag?

[Nic89]

Hello Fellow Mozers I am looking to open a discussion for my question. I will give an example to clarify things.

I have a keyword I want to rank "London Luxury Apartments" Which title would be best or what would you suggest in addition to the titles below:

Option A) London Luxury Apartments | Luxury London Apartments | Brand Name

Option B) London Luxury Apartments | Luxury Apartments in London | Brand Name

Option C) London Luxury Apartments | Luxury Apartments for Sale in London | Brand Name

Any other option not displayed above that you have extensively tested and know it works.

Have in mind the following :

I am aware of the 55 character limit so lets not make this discussion about the character Limit. I want to keep the discussion on the Keyword Format and Keyword Logic of using the same keyword just in a different order.

The above is just an example in order to best illustrate what I wish to talk about.

Round one... Begin!!

[ClaytonJ]

It is actually not a character limit - it is a pixel limit for the title.  512 pixels and then it truncates. ie WW's are a problem and II's are great.

On which one to choose.

They all look a bit spammy. There is an SEO -v- Clickability factor. You are thinking SEO not clickability.  Recommend you consider both.

The question I have is are you Leasing or selling or both?  What query are you answering to the consumer?

[Nic89]

Very constructive answer and a good way to kick things off. I thank you.

In response to your question I am selling. But obviously if i add something like "Buy / sell luxury apartments in London" in the title then Search volume of that keyword is considerably lower than simply the search intent of "Luxury London Apartments" Yes I realize the traffic would be much more relevant thus increasing my CTR thus rankings for that keywords however What if the client had a "hard on" for that particular keyword.

Also I realize the options listed might in fact seem a bit spammy and will agree that I am mostly thinking SEO and not Clickability Factor however I find that when i did a small research some time ago it seems that most people actually decide whether or not to click on the site by looking at the description. Simply because they are already assured that Google will already serve them the most relevant results either way so they dont have to go through the process of looking at the page titles to decide rather than the description. If that makes sense?

[ClaytonJ]

Nicos

A couple of things. The 5 reasons why people click on a typical SERP in order are:-

Page Rank

Brand

Title

Description

URL

The Title is far more important to clickability than the description.  Not suggesting disregard the description as it is important as well - where you have fun and place your CTA.  When targeting traffic it is always best to take a "beach head" first.  Most people go to Semrush or Adwords - and choose the word with most traffic and target it - and then never rank for it. Because it is too competitive.  If your website has a high DA do what you are doing - if it is a start-up then slow down - take a beach head. It might be "Luxury Apartments Chelsea" instead .

Next question what is your DA?  ie is over 25?

[Nic89]

That is some great advice thank you.

The site is not that old i.e only went live about 3-4 years ago. The DA is 40 at the moment.

[ClaytonJ]

A strong DA. Are you ranking for those keywords already? or are you building a new page?