Looking for Search Engine Ranking Factors more recent than 2013

[JorgeUmana]

The 2013 Search Engine Ranking Factors study is a very useful study.  However, it was completed more than two years ago, and a lot of algorthim updates have been made since then.  Is there a more recent study of this than the one produced in 2013?

Any and all information would be valuable.  I am also trying to understand the importance of site speed as a ranking factor.

Thanks.

[PatrickDelehanty]

Hi there

SearchMetrics has one from 2014 - you can read that here.

Moz has one for local ranking factors from 2014 - you can read that here.

The only thing I would say is don't hold these to be gospel - test assumptions and know your industry to be unique and unlike others. Always test.

Hope this helps! Good luck!

[JorgeUmana]

Thank you Patrick!

I'm a big believer in testing as well (aren't we all nowafays), however, a lack of tech tools or flexibility can be an unfortunate hurdle in a journey to establishing a testing culture.

Clayton