One Page Website vs. Multipage Site, if you want to target one specific Keyword only.
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Hello!
suppose I want to start a website about, let's say spray adhesives. My aim is to rank on the first page for the keyword "spray adhesive". I don't care about my ranking on more specific keywords like "Tesa spray adhesive" or "3M spray adhesive". My ranking for more general keywords like "glue" is unimportant, too.
So I thought about creating a single-page website, that writes about spray adhesives, the pros & cons of every manufacturer, and shows the best discounts for spray adhesives. Each section can be accessed through a top-navigation, that links via anchors to the individual sections. The page will be updated every day
On the other hand, i could create a blog and write an article for every specific spray adhesive. So I would have a home page that lists the latest articles for every product, with titles like "3M spray adhesive CreativeMount", "3M spray adhesive SprayMount", "Tesa Spray adhesive" ... I will write one article every day
What do you think would be the better strategy? Is there a risk to create competing articles for the keyword "spray adhesive" and thus rank lower if I go with the blog strategy? On the other hand, does google rate singe-page websites lower, because google thinks those websites are less valuable than websites with many pages for the same topic?
Thank you ver much for you help in advance!
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Personally I prefer the websites with many pages, I seem easier to rank, besides your site looks very much like an affiliate site which tend to have trouble ranking, why you do not do a single blog, put static the page of discounts and write articles there.?