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    4. Anybody knows how to get high ranking on Google BIz ?

    Anybody knows how to get high ranking on Google BIz ?

    On-Page / Site Optimization
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    • Guest
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      • PatrickDelehanty
        PatrickDelehanty last edited by

        Hi there

        You should read this local SEO resource from Moz that takes you step by step what you should do to be successful from a local SEO standpoint. You can also reference this checklist.

        Look into building citations through services like Moz Local and Whitespark that can help search engines verify and validate information about your business.

        Make sure you check your on-site SEO as well - there are a ton of opportunities there for optimization and enhancing the overall quality of the website to gain visibility in search for what your users are actually looking for.

        Some of this could be a little heavy lifting, so if you need a professional to help you, make sure you check Moz's Recommended Companies page. There are tons of people that can help you there.

        Hope this helps you! Good luck!

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        • Guest
          Guest @PatrickDelehanty last edited by

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          • PatrickDelehanty
            PatrickDelehanty @Guest last edited by

            Hi there

            SEO for Google Business is local SEO. Google uses information about your business from across the web to validate and verify the information about your business they display. This means that your citations and NAP information needs to be up to date and correct.

            Your efforts will extend beyond just having the profile in Google My Business - you need to have a lot of moving wheels in motion - the resources above will help!

            Good luck!

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            • MiriamEllis
              MiriamEllis last edited by

              Hi Mark!

              Thanks so much for sharing your website with the community. Likely, what you are going to need to do is to hire a reputable Local SEO consultant to do a thorough, professional audit of your website and your off-site local search marketing to identify problems and solutions. In the meantime, to get you started, here are some things I see at a glance and some suggestions I have for you:

              1. Your physical location in NY automatically means that you are in a very competitive market. This means that your geography is likely already filled with competitors whom it will be a major challenge to dislodge from their current rankings. To compete means that you will need to have the very best of everything - the best website, the best content, the best reviews, the best citations, etc. It's estimated that there are some 200 or so factors that go into local search rankings. In seeking high local pack rankings, your business is going to have to beat out competitors across many, many factors if it wishes to steal their spots in the packs. This won't happen easily or quickly.

              2. Your overall website design will benefit from improvement. Right now, the site does not look professional, and competitors are likely to have more modern, balanced, slick-looking sites. Your site is lacking an obvious logo, has this large statement at the top of it, "Acupuncture NYC, New York. Manhattan Acupuncture Clinic" instead of a traditional masthead, has no footer, etc. You need a modern, professional website.

              3. I see that efforts are being made to create helpful content on the website. That's great! What needs improvement here is the language itself. I would recommend hiring a copywriting who can take your company's ideas and write them up in error-free, persuasive language. Google grades the quality of language, and right now, there are many grammatical issues that could be holding this content back.

              4. Basic Local SEO best practices are absent from the site. You need a footer with complete Schema-encoded NAP in it, and this info belongs on your contact page, too. Check this out: http://www.smallbusinessonlinecoach.com/blog/seo/onpage-optimization-local-seo-perfectly-optimized-local-page/

              So, that's a start, just at a glance. This article may also be useful: https://moz.com/blog/troubleshooting-local-ranking-failures

              1. Now, let's look up your business on Moz's Check Listing tool:

              https://moz.com/local/details/JTI1NUIlMjUyMnRyZWUlMjUyMG9mJTI1MjBsaWZlJTI1MjBhY3VwdW5jdHVyZSUyNTIyJTI1MkMlMjUyMjEwMDAzJTI1MjIlMjUyQyUyNTIyVHJlZSUyNTIwb2YlMjUyMExpZmUlMjUyMEFjdXB1bmN0dXJlJTI1MjIlMjUyQyUyNTIyMzIlMjUyMFVuaW9uJTI1MjBTcXVhcmUlMjUyMEUlMjUyMiUyNTJDJTI1MjIxMDAwMyUyNTIyJTI1MkMlMjUyMjIxMjUzMzExOTIlMjUyMiUyNTVE

              It looks like you are listed in a variety of places, which is great. Pay attention to those duplicates being reported, and be sure you're listed on all 15 of the sites the tool covers.

              1. Given the competitiveness of your city, you may want to consider the possibility of a Hyperlocal strategy, in which you're aiming to rank organically for your neighborhood in addition to ranking for the whole big city. Check out: https://moz.com/blog/mastering-serving-the-user-as-centroid

              2. You may also need to rely, in part, on paid advertising, given the competitiveness of your market.

              3. The other area of investigation is going to need to be competitive analysis. How well are your competitors doing with things like:

              • reviews

              • social

              • video

              • offline marketing

              Are there holes in their strategies? These are opportunities for you!

              Please bear in mind that this is all just stuff I've jotted down in about 2 minutes. This cannot replace the type of insight a professional audit will provide, and I do recommend you consider getting one from a reputable Local SEO firm so that you are making decisions based on data rather than a quick glance. I hope this has been a helpful start!

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