Please help with serp placment question?

[BobAnderson]

We own discount banner printing and we are trying to rank 1 for pvc banners or vinyl banners and cannot understand for example how the below is correct, we did suffer a link penalty years ago but we fixed this and the domain has some good links (more and better quality than the sites above us) and cannot understand how we rank below most of the sites above us?

If we type on for example pvc banners we get

http://www.bannershop.co.uk/cats/pvc_banners.htm

https://www.hfe-signs.co.uk/banners.php

http://bannerprintingandroid.co.uk/pvc-banners/

http://www.discountbannerprinting.co.uk/banners/vinyl-pvc-banners.html

And if we type in vinyl banners we get

http://www.vistaprint.co.uk/banners.aspx

http://www.bigvaluebanners.co.uk/

http://vinylbannersprinting.co.uk/

http://www.discountdisplays.co.uk/html/vinyl_banners.html

https://www.buildasign.co.uk/banners

http://www.monkey-print.com/outdoor banners/budget-outdoor-banners

http://www.discountbannerprinting.co.uk/banners/vinyl-pvc-banners.html

[cbielich]

You need to provide us with a URL in order to know which site is yours.

I am assuming you are asking how sites that rank above you for your keyword terms are able to do this?

[BobAnderson]

This is our website page http://www.discountbannerprinting.co.uk/banners/vinyl-pvc-banners.htm

[gazzerman1]

May I ask why you chose to create images for your address and contact info? This is a major signal of legitimacy for Google and they are unable to read it.

What I find interesting is that "bannershop" is #1, they have a poor majestic score LOTS of links and a terrible looking website. Looks like links win in this case. their social media buttons don't even work at the bottom of their site.

There is a lot to analyze here. In most cases however, the majestic score reflects the rankings except for keyword rich domain names.

Really make use of internal linking, many pages like this could take advantage of it.
http://www.discountbannerprinting.co.uk/help-centre/the-advantages-of-pvc-banners.html

Might be a good time to create a banner as some sort of marketing campaign. Something that could get you media attention? This would blow you out the water with one good idea

[BobAnderson]

Anyone we need a professional seo person to answer this one.

[MattRoney]

To be honest, it's a huge question that likely doesn't actually have a definitive answer. There could be something going on with each of those sites that's leading them to outrank you.

One thing that might give you some insight is the Keyword Difficulty, which is part of Moz Pro. It can run a Full SERP Report that'll give you an analysis of the signals that are _most likely _helping the sites on page rank. Cyrus Shepard make a pretty great video on it here.