Links hovering at the bottom of a search result

[Anti-Alex]

Hey folks,

Curious has to the how and why there are links at the bottom of this search query for "Justin Bieber Networth" for other celebrities, completely unrelated i.e. "harry styles, taylor swift" etc.

http://imgur.com/DNXuyRW   (also attached)

Is this an SEO tool? How did they embed this into a search query? Thanks!

Screen Shot 2015-06-08 at 12.04.43 PM

DNXuyRW

[PatrickDelehanty]

Hi there

I am not seeing it in my results, but I want to say it's one of the following:
Sitelinks
Breadcrumbs (schema)
Site search

I want to say (again, without being sure) that this may be a mix of structured data and good site architecture that helps crawlers connect popular pages that fall within the same categories.

Again, totally guessing, but that's my thought process. Maybe someone will provide the answer shortly!

I would definitely look into the sources above though! Good luck!

[Mike.Bean]

You can add this in Adwords.

[Dr-Pete]

These look like mini-sitelinks, and not breadcrumb links (since I'm not seeing any breadcrumb links on the site). Unfortunately, mini-sitelinks, just like regular sitelinks (that appear in full size under a #1 result) are both a bit beyond your control. It comes down to some calculation of authority and relevance.

Unfortunately, I'm not seeing it on any current SERPs for that site, and I'm not finding those links in the actual URL (I suspect they rotate or have changed), so it's a bit tough to pin down. These links are very query-dependent, so they can come and go from day-to-day and query-to-query.

[Dr-Pete]

You can add sitelinks in AdWords, but not for organic. In Webmaster Tools (Search Console), you can only tell Google to block sitelinks you don't want.

[MattAntonino]

Agreed, they are mini sitelinks. Official Google release here.

Most importantly, as Dr Pete pointed out, "Just like regular sitelinks, one-line sitelinks are generated algorithmically and the decisions on when to show them and which links to display are entirely based on the expected benefit to users."