New domain for new branding

[MarketPlanB]

We are considering taking a redirect off and have our 20 yr old website go to our new name/brand 1yr old website. (junonia.com to junoactive.com) is there a checklist or template to follow when doing this? I need to get this completed with as little ramifications as possible. Help!? I did see the whiteboard friday concerning this and was hoping there was some more info or advice I could get to prepare everyone for what would happen and make sure I am getting it done right.

[PatrickDelehanty]

Hi there

I would take a look Moz's Web Site Migration Guide - Tips For SEOs. It has a ton of great information and tips.

I would also recommend taking a look at your citations & business listings to update your links and URL listings. I would also do a backlink audit to update any links you want to hold on to and remove any links that are no longer relevant or spammy.

Also, do a run through of your content and take advantage of updating, consolidating, or removing content where needed.

Hope this helps! Good luck!

[MattAntonino]

There are a number of checklists on the web for making this move. What I would strongly suggest is putting 2 - 3 of them together and creating your own master list.

I would check out this list and then this, a bit more in depth one.

[MarketPlanB]

Great tips, thank you!