Australian Immigration Lawyers - Online Marketing and Promotion

[varun1800]

Hi Friends I am working for Australian Client who is Immigration Lawyer, I want suggestions to do marketing for Australian immigration Lawyers. Please let me know which sites will be fruitful to work upon.

This is my first law project. I am just looking for road-map of online marketing for same.

Experienced and valuable suggestions will be really appreciated!

[MiriamEllis]

Hi Varun,

It's really important to assess how well your client is already doing and then define your goals based on where you need to take them. I noticed you had chosen 'Local Website Optimization' as one of your categories for this thread, so what is it you'll be doing for the client? Improving their on-site Local SEO? Or, maybe their website is already in good shape, and you've discovered they have inconsistent citations you're going to clean up, or that they need to earn more reviews from their customers.

So, basically, the first step in any local or traditional marketing campaign is going to be to do a formal audit of where the business currently stands on the web, and from your findings, you can then create a strategy for addressing things they're either not yet doing well enough or not yet doing at all.

[varun1800]

Hi Miriam,

Thanks for your reply!

I did assessment and found that website is not using important search queries within content and lacking Meta Tags, Client deals in two way that is local and global. He gets requirement of manpower from Local employers and then search for right people around the globe to employee them with organizations.

I have checked their ranking and local listings, website was standing nowhere in ranking and listings.

As per my plan:

Firstly I have prepared keywords lists to target and divided them into two parts Primary (High search volume) and secondary (Less search volume)

Then on-page corrections like

Meta Tags, webpages content (usage of keywords) Headings, Subheadings and URLs rewriting. XML sitemaps and other SEO files.

Then followed by crawl, indexing diagnostic and Schema, (address, reviews, rating etc)

followed by back links analysis of website to eradicate spam links, then will work on local listings and directories. I know reviews and ratings are important these days I'll also work on that.

This my initial plan to fix the issues and to lend benchmark.

Do let me know what else I can add to my plan to cover up all losing points or to gain some benefits.

Thanks!

.

[MiriamEllis]

Hi Varun,

It sounds like you've identified some important things to work on. I want to be sure I'm understanding this explanation from you:

"Client deals in two way that is local and global. He gets requirement of manpower from Local employers and then search for right people around the globe to employee them with organizations"

Does the business meet face-to-face with its customers at a place of business? Or are all transactions happening virtually, such as on-line or over the phone?