Tips for Modern SEO in 2015

[Modi]

Hello,

Wondering what are the best practices in Modern SEO in 2015

After making - Mobile friendly site, Content, On Page optimization - is the link building still holds good. What are the best offpages optimization techniques in Modern SEO

[AlanBleiweiss]

SEO in 2015 is all about refinement of focus and effort.  I came up with what I call the 5 super signals of SEO a while back and that's more valid now than ever.

QUART -

• Quality
• Uniqueness
• Authority
• Relevance
• Trust

Every single thing you want to do for SEO needs to be passed through the QUART test - and score as high as possible on as many of those five as possible.  Its not about perfection though. So for example, if an individual factor on an individual page, or the cumulative factors on an individual page, or section of a site, or entire site score strong enough in quality, uniqueness and relevance, the authority and trust scores will eventually grow but don't need to start out as high.

Links are absolutely still important in 2015.  Its just that the threshold for acceptability is radically different nowadays. So again, quality and relevance are crucial for sustainable success.  And the more authority the page / section / site has that link comes from, the more trust that link will get.

Its more challenging for small business to compete than ever before obviously, and its true that some sites STILL rank using tricks and system gaming tactics because no matter how much goes into search engine algorithms, some players will just continue to devote so much energy and effort to manipulation that some of those will break through.