Implementation of structured data = a significant drop in positions in the results

[zkouska]

Hi friends,
  In one of our websites (ecommerce) with the implementation of structured data we noticed a significant drop in positions in the results.
Does anyone have a similar experience?

Thanks...

[PatrickDelehanty]

Hi there

That actually sounds backwards - Schema usually helps increase rankings.

I would run your pages through the Google Testing Tool and make sure everything is implemented correctly. I would also make sure that you didn't inadvertently delete content or something that your pages need.

How long after you implemented the Schema did rankings drop? Is the drop limited to the pages with Schema or the entire site?

Let me know, would love to help!

[zkouska]

Hi Patrick;
We work with a large number of pages and structured data usually mean an improvement of positions.
With the affected page we have made all the checks and everything works properly.
We are noticing a fall from the day structured data appeared in SERP ... is a coincidence?

Thanks

[AlanMosley]

I would say that you have either made and error or it is coincidence.

BUT there is one other possibility, imagine google sees your site is about The Rolling Stones, it has the words rolling, stones, rock , but you then mark it up as a site about geology, the search engine may no longer rank you for the musical rolling stones.
In your case it could be more subtle than that but you get my meaning

[RuthBurrReedy]

A clarifying question: Is this one page we are talking about, multiple pages, or an entire site?