How difficult is schema.org markup

[Jseddon92]

We have an e-commerce website and we are looking to get the Schema.org markup on our site, especially for our products to increase CTR and help with rankings as this will help Google understand our pages better.

We have had two quotes from separate companies, one £100.00 and the other almost £600.00

I'm just curious how much work is involved as we don't want to get scammed for something that takes less than an hour to implement.

[PatrickDelehanty]

Hi there

If your site is on a template and you want to mark up product pages, it's not that difficult at all - it's just a matter of adding to the template.

I would have your web development teams walk through the process however and how many hours they think it would take.

I am not a web developer, but the product Schema I have added to ecommerce sites, as well as other sites, is not that bad of an implementation, but I don't know your website.

But again, have them break down their prices and processes and why they think the price is what it is. Price wise - the £100.00 sounds better, but again, there is some technical know how so you want to vet them properly.

Hope this helps a bit! Good luck!

[Jseddon92]

Thanks Patrick, that helps. Cheers

[Bob_van_Biezen]

Hi Joshua,

I think it’s important to know what system you’re using. If it’s all custom made and the webdeveloper needs to “get into” your code it will probably cost a bit more then when you’re using generic systems like Magento or WooCommerce.

I’m not a developer, but my companion normally fixes these things within a few hours. A quote between 100- 200 sounds reasonable since it’s just adding pieces of code on the right spot.

[Jseddon92]

Hi Bob,

It is a bespoke e-commerce website that is powered through Magento. So it's not a template. I thought £600.00 was overpriced and now I'm positive that it's not worth that amount of money, I will ask the company why they've quoted this much and ask for an amount of hours for the job. Cheers

[AlanMosley]

I don't quite agree with Bob. If you have a hand made site it is easy to implement schema.org, but if you have a cms it varies, I know some cms have implemented schema.org and in that case its quite easy, if they haven't it may be hard to edit for a number of reasons.
but I always think you can do a lot more if your site is hand made where you have full control.

[Bob_van_Biezen]

Hi Alan,

I totally agree with you about the ease of editing a hand made website if they're build the right way (so the developer knows were to look).
My point is mainly about code quality, if it's all spaghetti I think the price quota can be higher then with a CMS system.

Just wanted to clear that up.