Campaign structure for seasonal client

[JAR897]

Hi guys,

I've got a very seasonal client and I'm wondering which way would be best to set up a MOZ account for them:

• Option 1: Multiple campaigns (Same URL, Same competitors, Different keywords)
• Option 2: Single campaign (All keywords labelled by season)
• Option 3: Something else?

Thanks guys - All ideas welcomed!

[PatrickDelehanty]

Hi there

I personally like option 2 as I can keep all of my information in one place and label that information accordingly. There's really no wrong or right way to do it, that's upto you! Whatever works best and helps you make the best decisions is the route I would take.

If you have multiple competitors in different seasons, maybe a couple different campaigns would be good to set up for you. But as you said same competitors, I can't see a reason to have your information strewn about multiple campaigns. I can see that getting confusing, but I am basing that off of how my mind works.

Would be interesting for you to keep tabs on what you choose to do and turn it into a YouMoz post showcasing your findings - I can see this helping a lot of people!

Hope this helps a bit! Good luck!