Does anyone know of a predictive demographics software that helps a website predict its audience based on cookies, or whatever info it has?

[Raconteur]

Hi guys,

I'm looking for a predictive analytics software for better understanding our audience online. Has anyone heard of or used a software that takes the visitors currently coming to your site and uses that data to 'predict' more information about them? Such as age, location, purchasing power, etc?

Please let me know if you have!
Thanks,
Sabilah

[TomRayner]

Hi Sabilah

You may want to take a look at Quantcast and SimilarWeb - Quantcast in particular I think has the ability to show what you're after.

[PatrickDelehanty]

Hi there

While it's not predictive analytics per se - take a look at Nielsen PRIZM. There's some great information in there.

For content marketing, you can look into InboundWriter.

But as far as demographics specific, I am not sure off the top of my head. I have been reading about a product called Bombora, but I haven't looked into it. Here's an article in Forbes.

I would connect your Webmaster Tools to analytics, deep dive your demographics and interests, learn about attribution, and also take a look at the multi-channel funnels. Your audience is going to be unique, learn as much as you can!

Hope this helps a bit! Good luck!

[Christy-Correll]

Hi Sabilah!

You've received some good responses. Did any of them help you resolve your issue? If so, please mark one or more as a "Good Answer". Regardless, we'd love an update or more as a "good answer". Regardless, we'd love an update on your search for new software. Thanks so much.

Christy

[Raconteur]

Thanks for all the responses. We've got in touch with Quantcast and that seems like the best solution so far (we haven't investigated all of them).

Thank you so much for all the help!

[Joel_Glenn_Wright]

Hi Sabilah! I am not really aware of any tools like that at the most, although I definitely agrees with To the Quantcast is definitely a good fit. My Company is do some research right on ow to predict neuro-linguistic patterns in certain specific target audiences and demographics but we still a long ways off from being able to built what you're  looking for here. So far now, I'd stick with Quantcast