Does changing host server between countries affect SEO if there is no content change?

[fdep]

My website is currently hosted with Go-daddy and the hosting server is in the USA on a Linux platform. The problem is, the response time for my Australian Customers, is too slow, as a result, I decided to move to another Go Daddy Hosting server in the Asia Pacific Region. This has been completed successfully, however I think there may be some impact on my rankings.

Can you advise if there are any specific things that I must do, when I move to a different hosting server with the same company or an alternative company.

Note: We are not changing domain names or content, purely just moving to a hosting server closer to where our customers are based.

Looking forward to your response.

[HoangNguyen82]

Yes, it will affect to your ranking website in SERP if you change from USA to Asia Pacific Region. I think you should consider carefully.

[MoosaHemani]

Only few things to keep in mind!

I always believe that location of the server have an impact on rankings... so if you are changing your server from US to Asia... I guess there will be a problem and you might see a fall in rankings (at least fluctuations).

Other thing that you should keep in mind is the down time. I would suggest checking the down time of the server and if it is more than usual the migration can be really risky!

If you are switching from one server to another within the same hosting company, this is an easy pick! All you have to do is to properly go with the migration process with minimum down time and I am sure things will be easy with you.

Hope this helps!

[IainReloadMedia]

Hi Fdep,

The server move could be impacting your rankings. However the ideal set-up is your site is hosted in the main country you want to rank (assumed Australia). However you have moved from the US to Asia Pacific Region, therefore the location shouldn't be an issue in this case, as you haven't moved from Australia to Asia.

Check Google Webmasters Go to Google webmasters and check the the error logs. If you're getting lots of issues in there because your host isn't handling the site/traffic correctly it could be affecting your rankings.

Algo Updates Check the algo updates here on the mighty SEOMOZ http://www.seomoz.org/google-algorithm-change If the ranking drop happend on the same date as one of these, then it's more likely this is the cause of the problem.

Thanks

Iain - Reload Media