When doing a site search my homepage comes up second. Does that matter?

[JVRudnick]

Could you provide URLs for that?

I also dont' quite follow you - say you're looking for "plumber in Taos" -- do you mean that your site comes up 2nd?
-- if so good!

Do you mean if you're searching for "Bills Plumbing Services" (your company name) and that comes up second?

• if so, then what comes up first?

[EcommerceSite]

It isn't a keyword search it is a site:search. I have a copy of a site audit and it says that the homepage should come up first, but it doesn't.

[DougRoberts]

I don't think it matters, but without knowing more about your site it's hard to say for certain.

See this article: https://www.seroundtable.com/google-site-command-ranking-12858.html

What's more important is that you have the right page getting visibility for the right keywords/topics so that you provide the best user experience and increase your chances of converting those visitors into customers/followers.

What page is coming up first? Can you make any guesses as to why?

What I have use the site: search for is to look at the top 10 pages and assess how well these reflect the products/services/topics for which the site wants to be associated with.

[EcommerceSite]

It is just a basic site for a non-profit. Everything seems to be ok, I just thought it was weird. It looks like the homepage doesn't have an optimized enough title so I think that might be it.

[MattAntonino]

We've come across this situation a number of times. I have a very strong feeling that your homepage has over optimised anchor text.  If you want to post or PM me the URL I can take a further look but the most common reason I see for this (over & over) is Panda (over optimisation, thin content, poor titles, incorrect canonicals, or anchor spam.)

It can also depend on your site & keywords. If you have an seo company for instance and a page at yoursite.com/seo, that page may rank better for your domain if it also includes the word SEO.  Let me give an example because no matter how I write that, it's confusing.

If your domain is ouragency.com and your /seo page comes up first, chances are it's something I mentioned above.

However, if your domain is seoagency.com and your /seo page comes up first, it may just be that the /seo page is better optimised for the term.

[DougRoberts]

What's the purpose of the home page? Is it purely navigational? Does it have any unique content on it?

Hard to assess whether there's a real problem or not and what that problem might be without taking a look at the site.

[EcommerceSite]

I am in the process of redoing our homepage. We actually do not have a lot of content on our homepage and virtually no keywords. That should be remedied in the next few weeks and we will see if that solves the problem.

[Christy-Correll]

Sounds good. Let us know how things work out.

[EcommerceSite]

http://germanhausbarn.com/ Here is the homepage. It is more informational then anything.

[Christy-Correll]

Hi there, just checking in do see if you have an update for us.

Christy