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    4. Use Nonindex or Canonical on product tags of a e-commerce site

    Use Nonindex or Canonical on product tags of a e-commerce site

    Intermediate & Advanced SEO
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    • EmmettButler
      EmmettButler last edited by

      I run a e-commerce site and we have many product tags. These product tags come up as "Duplicate Page Content" when Moz does it's crawl. I was wondering if I should use Nonindex or Canonical? The tags all go to the same product when used so I figure I would just nonindex them but was wondering what's the best for SEO?

      1 Reply Last reply Reply Quote 1
      • PatrickDelehanty
        PatrickDelehanty last edited by

        Hi there

        Emmett - do not noindex. Use a canonical tag on these tagged pages - you can learn more here.

        You can also categorize parameters in Google Webmaster Tools.

        Hope this helps a bit!

        EmmettButler 1 Reply Last reply Reply Quote 1
        • EmmettButler
          EmmettButler @PatrickDelehanty last edited by

          Thanks for the quick response!

          I'm still a little confused. The way the site is setup is that we have many different products that share the same "products tags" (so each product tag is linked to multiple products). Each product has many products tags (about 10 per product). I'm not sure how to use a canonical tag on a tag that is associated to multiple products, or on a product that is associated to many tags.

          Do you have any suggestions?

          PatrickDelehanty 1 Reply Last reply Reply Quote 0
          • PatrickDelehanty
            PatrickDelehanty @EmmettButler last edited by

            Hi Emmett

            For each product, do URLs look something like this when it comes to tags...
            www.example.com/products/blue-lowrise-skinny-jeans
            www.example.com/collections/frontpage/blue-lowrise-skinny-jeans
            www.example.com/clothing/womens/blue-lowrise-skinny-jeans

            If that's the case, you will want to put a canonical tag on these pages for the page you want to appear in search and rank. The reason you are doing so is because you have three different URLs for the same product. You want search engines to know this is not duplicate content.

            Does this make sense? Or am I not following along correctly? Let me know, as I would love to get you where you need to be! Thanks!

            EmmettButler 1 Reply Last reply Reply Quote 1
            • EmmettButler
              EmmettButler @PatrickDelehanty last edited by

              Yeah it's like that. I'll elaborate my situation better with your example:

              Product 1 URL: www.example.com/products/blue-lowrise-skinny-jeans

              Product Tag 1: www.example.com/product-tag/women-jeans

              Product Tag 2: www.example.com/product-tag/blue-jeans

              Product 2 URL**:** ww.example.com/products/blue-regular-fit-jeans

              Product Tag 1: www.example.com/product-tag/women-jeans

              Product Tag 2: www.example.com/product-tag/blue-jeans

              When you go to one of the product tags webpage, both products come up on the webpage.

              Since both these products show up in the same product tag webpage and I can only use one URL per canonical tag, how do I determine what canonical URL to put in the product tag code?  Would I just pick a product and associate a tag to it? For Example, Use Product 2 URL as the canonical tag for Product Tag 2 and Product 1 URL for Product Tag 1?

              PatrickDelehanty 1 Reply Last reply Reply Quote 0
              • PatrickDelehanty
                PatrickDelehanty @EmmettButler last edited by

                Hi Emmett

                Could you shoot me a private message and let me take a look? I think I am following what you're saying, but without a real life example, I don't know how much help I can be. I still stand by canonicalizing your main product pages, in my example...

                www.example.com/products/blue-lowrise-skinny-jeans

                ...for the other two pages...

                www.example.com/collections/frontpage/blue-lowrise-skinny-jeans
                www.example.com/clothing/womens/blue-lowrise-skinny-jeans

                So, these two pages above would have...

                ...in their . But again, if you could pass me a link or URL, I can see what's going on and be of more assistance!

                Hope this will help you a bit better! Thanks so much!

                EmmettButler 1 Reply Last reply Reply Quote 1
                • dynamyt100
                  dynamyt100 last edited by

                  Guys, please could you let me know the outcome of this as well. I realise the necessity of the canonical tag regarding the categorization of pages but this tag issue is a concern to me so I would really appreciate the findings.

                  1 Reply Last reply Reply Quote 0
                  • EmmettButler
                    EmmettButler @PatrickDelehanty last edited by

                    Hey Patrick,

                    I sent you a message with a link to the website and the product page. Let me know what you think.

                    I appreciate your time!

                    PatrickDelehanty 1 Reply Last reply Reply Quote 1
                    • PatrickDelehanty
                      PatrickDelehanty @EmmettButler last edited by

                      AH! Just saw it! Sorry for my delay! I will respond here in a few! Thanks Emmett.

                      1 Reply Last reply Reply Quote 0
                      • Christy-Correll
                        Christy-Correll last edited by

                        Hi Emmett, have you been able to sort this out yet? We'd love an update, thanks!

                        Christy

                        1 Reply Last reply Reply Quote 0
                        • EmmettButler
                          EmmettButler last edited by

                          So Patrick came to the conclusion to add a description to the each product tag page which is good for SEO and a good marketing technique. I add the descriptions and I'm just wait 48 hours to do a new crawl test. I'll update you as soon as it's a confirmed solution.

                          Cheers!

                          Emmett

                          PatrickDelehanty Christy-Correll 2 Replies Last reply Reply Quote 2
                          • PatrickDelehanty
                            PatrickDelehanty @EmmettButler last edited by

                            Sounds great Emmett! Let me know if you need anything else and how everything goes!!

                            1 Reply Last reply Reply Quote 1
                            • Christy-Correll
                              Christy-Correll @EmmettButler last edited by

                              Thanks for the update, Emmett. And best of luck to you! Looking forward to some even better news soon! 🙂

                              Christy

                              1 Reply Last reply Reply Quote 0
                              • EmmettButler
                                EmmettButler last edited by

                                So adding description did work. If you have multiple product tags that comes up as duplicated pages, just a description to the tags and that will fix everything.

                                Cheers!

                                Emmett

                                PatrickDelehanty 1 Reply Last reply Reply Quote 1
                                • PatrickDelehanty
                                  PatrickDelehanty @EmmettButler last edited by

                                  Hi Emmett

                                  So good to hear! For reference, here's what I recommended to Emmett...

                                  I would just goto the category pages creating duplicate content issues and add some text. Here's an example from an Inflow article I often reference (http://www.goinflow.com/duplicate-content-ecommerce-seo/😞

                                  "Category pages on eCommerce websites typically include a title and product grid. This means that there is no unique content on these pages. The common solution to combat this is to add unique descriptions at the top of category pages (not the bottom, where content is given less weight by search engines) that describes what types are featured within the category. There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic from organic search results (due to long-tail keyword traffic). A benchmark of 100-300 words is common. It’s important to understand screen resolutions of your visitors and ensure that the product grid is not pushed below the fold on their browsers. Doing so could limit user discoverability of the product grid upon visiting the category page.

                                  Tip: Intro descriptions on category pages offer a great opportunity to build deep links to related sub-category pages, related article content that may exist on the site, and popular products that deserve attention and link equity."

                                  If you have the opportunity to do so, try that out. You're developing unique content for that page and also giving the user a bit of perspective to really "sell" them on your products.

                                  Again - glad to hear this worked! Let me know if you need anything else!

                                  1 Reply Last reply Reply Quote 1
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