Is it a good idea to have campanion site?

[Mustansar]

I am just thinking to start a companion site, do you think its a good idea to have this sort of site. As i believe it may be the good source to get good referral traffic from this site.

[Martijn_Scheijbeler]

As far as I could know based on your description I'd like to know if there also is a main site. If there is why not do all your campaigns and content performance over there so you would fully benefit from doing everything over there.

[Lumina]

Hi Ikkie,

If you mean a companion site, then I would say it depends on what content you plan to host on it and how that content will not only differ from your main site, but how it'll add to it.

If you mean a campaign site, then I'd say so long as the campaign is strong and you're doing a lot with social media to promote it, then I can't see it being a bad idea.

I hope that helps, and if not, please provide more details so we can help you out as best as possible.

[Everett]

I'm going to assume you're talking about another, smaller website in the same industry. We call these "satellite" websites and, generally speaking, they're not a good idea. As Bryan Leo mentioned below, there are some exceptions to the rule but without knowing more about what you're trying to do I would have to answer "no". Like Martjin said, it would be better to increase your efforts on your main site than to spread them across multiple sites in the same niche.