Any E Commerce SEO expets
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First off, suggesting all possible changes is quite broad. What are your goals with optimizing these sites? Starting structuring your e-commerce sites and laying down the user flow is a good start.
Have you taken a look at Moz SEO guide?: http://moz.com/beginners-guide-to-seo (updated with link tag)
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Hi Ravi
I have to agree with Rene here - you're being very broad and thus making this a very difficult question to answer. I recently gave some eCommerce SEO tips on another question in Moz Q&A Community if you want to head over there. You can access that question and my answers here.
I echo Rene as well with the beginners guide to SEO from Moz, and you can also take a look at a great KISSMetrics article on SEO for eCommerce sites.
Good luck!
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For urbandazzle.com:
Well, I can see that you have thought about some basics, e.g. making a clean structure in the menu and categories (you should remove the .html suffix if it is possible).
A clear issue that you should be aware of, is duplicate content. I can see that you are using Magento and with my personal experience with Magento is that you easily create duplicate content with your products.
Check to see if your products are appearing in multiple categories with different URLs (just briefly looking at the sites did not pose any issues), and especially with featured products.
I can see that the products I looked at, did not include its own category and was placed closest to the root domain: http://www.urbandazzle.com/divider-container.html. That is great and follows best practices, dealing with a lot of products like you do.
When you are sure that DC is not an issue, I would look at the performance of the site. Using different tools, the load speed was quite high. Are you using a CDN or compression methods on your static files?
Take a look at:
http://tools.pingdom.com/fpt/#!/cJJ3p6/http://www.urbandazzle.com/ and http://gtmetrix.com/reports/www.urbandazzle.com/r910gWNk
For gobol.in it is almost the same walkthrough. When dealing with a massive index of products, you must make sure that each product is unique.
If you want to rank for a certain product, each product must have a unique URL and proper content.
Another thing, how are your users behaving on your site? What are the conversion rates and could you leverage UGC in terms of reviews and video?
These are just some of the things on top of my mind, that I think you should take a look at.
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By the way, taking a second look at the code, I can see that you are not adhering to best practices when it comes to the header tags. See example from your mentioned page:
<title></span>Buy Abc Wine Glass Red Online India: Red Wine Glass by Ego Alter: Colored Glasses, Red Wine Glass: Urbandazzle<span class="html-tag"></title>
<meta <span class="html-attribute-name">name</meta <span>="description" content="Buy Ego Alter Abc Wine Glass Red at Rs. 5,225.00 online in India. Set Of 6 Pieces: The force and energy of the color red. Beauty is everywhere, if you know how to look at it: even inside a chalice, get ready to impress even the most distracted guest with gusto. These bold red wine glasses from the Italian house of ego alter are definitely the scene stealers.: Urbandazzle"/>
<meta name="keywords" content="abc wine="" glass="" red,="" ego="" alter="" red="" glass,="" buy="" alter,="" colored="" glasses,="" glass"=""></meta name="keywords" content="abc>
Take a look at http://moz.com/blog/new-title-tag-guidelines-preview-tool which will display where Google cutts you off in the SERP.
The length is now in pixels and does not follow the 50-60 /150-160 length for title and meta description tags. Also remember to focus the title and description on the user and convince them to buy (putting the primary keyword first off course in the title tag).
The meta name="keywords"? Ditch that all together. There is an option for that in Magento CMS. No search engines are using that anymore, and the only creates more code, thus slower page.
Use this Tool for testing the structured data: https://developers.google.com/structured-data/testing-tool/
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Awesome finds, Rene!!!!
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Thank you, with sites like these, it could be a good idea to sketch a sitemap/structure map, to get a better overview
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Thank you Rene for your valuable suggestions. I will consider all the points listed by you while improving the websites.
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Hello Rene,
We have tested our markup in testing tool. Everything is fine there, but still they are not appearing in SERP
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I just took a look at the following URL: http://www.urbandazzle.com/abc-wine-glass-red.html which looks to appear fine in the SERP: site:http://www.urbandazzle.com/abc-wine-glass-red.html
This URL however gives some errors using https://developers.google.com/structured-data/testing-tool/.
Have you checked that proper markup is used?
Are there any other URLs not showing up?
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