Cart Abandonment Solutions?

[InetAll]

We're looking for cart abandonment solutions, aside from general conversion optimization we can do ourselves. UpSellIt contacts us all the time, but we would like to have some options. There really doesn't seem to be a whole lot of options out there when conducting a search.

Would love people's recommendations!

Side note: We use a custom in-house CMS, so basic plugins/extensions for wordpress, magento, etc. won't help unless using an API is an option.

[Hutch42]

We use re-targeting ads for cart abandonment, the company we use is conversion pixal based so there would be no issues with your customer CMS.

[Patrick_G]

If you have an affiliate program, you might want to look at Sale Cycle. They do cart abandonment and some other stuff, but only get paid as an affiliate in your program. I've only been using it for a few weeks, but so far I really like how well things are going. They're really good to work with as well.

[RyanPurkey]

In addition to Hutch's and Patrick's great answers, a thorough CRO company would look at cart abandonment as part of the entire conversion cycle--in addition to things like drip campaigns, reviews, and retargeting. If gains aren't being made in house it might be worth hiring out for.

[max.favilli]

I agree with Hutch re-targeting/re-marketing does help, we tried adwords/facebook/adroll/criteo depending on your target CPA some maybe out of question, in my experience the cheapest is adwords, but it doesn't have the largest reach.

Based on my little experience I am also very much skeptical about all those cart abandonment packaged solutions, the real improvement is negligeable. In my experience A/B testing like mad (ux, copy, discount, exit popup, etc...) is what really bring double digit improvements.

But I do agree with Ryan, a professional CRO company (like http://www.conversion-rate-experts.com/ seems to be, but I never tried their services) would probably help identify what to test and shorten the time required to get results.