Bounce Rate and Time on Site

[bronxpad]

What would be the best way to decrease bounce rate and increase time on site for a Real Estate Website?

[bradkrussell]

Hi Joel,

A very broad question but you've basically got to do 2 things:

Bounce Rate - Ensure your search terms closely match up to customer behaviour. If they search for "Washington Real Estate" you have to ensure that the page they land on matches what they would typically expect to find on that page. Your site must have an effective layout and present info in a way that is useful to your customer. If they land on the page, you want them to then visit subsequent areas of your site (be it for sale, for rent, info about the area etc).

Time on site - This is coupled with bounce rate. If you create quality landing pages with quality content on the rest of your site, you'll be seen by customers as a resource in this area, and they'll likely stay on the site for longer searching for more information.

Basically, quality content and a quality user experience.