Same Back Links To All 20 Pages On My Site?

[nickowain]

Hi All

I have researched 20 plumber blogs and citation sources all have page rank 1-8 and good trust and domain age.

Would it be wise to have a backlink to each of my 20 web pages from these 20 different blogs?

plumber blog a backlink to all 20 pages on my plumbing site

plumbing blog a backlink to all 20 pages on my plumbing site

how to fix leaky tap blog a backlink to all 20 pages on my plumbing site

how to pick the best gas boiler blog a backlink to all my 20 pages on my plumbing site

and so on

as my website is united kingdom and serve UK only, should i not use USA blogs & citation sources as this might not help increase my organic rankings?

thanks

[RobCairns88]

Hi there,

from what I understand of your premise, you are asking whether you should create multiple backlinks from the same sources to each of your 20 pages. There are 2 issues you have to contend with here:

1. Backlink density and propogation

As far as acquiring links goes, the key factor here is not so much the number of links you acquire, but the quality they provide your site. After gaining a link to your domain from another domain, the value of future links to your domain from the same domain diminishes, making this an extremely poor expenditure of resources on your part. For example, Google wants to see multiple domains linking to individual pages on your site rather than the same sources connecting to your site over and over on different pages. This approach is just more natural in its appearance.

Here is an updated guide to general link-building. I think this would do you some good:

http://moz.com/blog/category/link-building

2. Backlink locality

Since you operate a website purely in the U.K., links from outside your country will likely be less relevant geographically if they come from other countries, but the pages being linked may not matter. For example, blogs involving tips to fix a leaky faucet or a clogged drain are likely to be equally valid regardless of who writes them or from where. On the other hand, if your site is attempting to find customers for a plumbing client of yours, it doesn't make sense to get links from plumbing material manufacturers in Texas if you work in the U.K.

To illustrate this, here is a personal favorite of mine from Rand:

http://moz.com/blog/10-illustrations-on-search-engines-valuation-of-links

See also:

http://moz.com/blog/are-on-topic-links-important-whiteboard-friday (on-topic vs. off-topic links)

In short, stick to 1 link per domain to your site unless there is something extremely relevant to your site and you feel the extra effort of building that link is worth it. Links built from UK sources are likely to be more valuable to your overall, but you can also find relevant information and data from international sources depending on the topic (in this case, informational pieces, perhaps in regards to DIY plumbing projects).

Hope this helps and feel free to follow up with further questions,

Rob