Conversion Tracking with Google Tag Manager

[Jseddon92]

We've recently taken off our Analytics universal tracking code and replaced with with the Google Tag Manager code for our website. I have set up a conversion tracking tag and linked it with our Analytics account, firing the rule for people who land on the thank you page url. Although it's still not tracking conversions, is there an additional code that we need to place on our thank you page in order to track peoples conversions and understand exactly where they are coming from etc.

[Hutch42]

You should be creating multiple rules and tags for your analytics.

First you should have the basic GA code placed on all pages.

You then need to create a rule to fire only on your landing page, set that to an event and test it.  Once you have tested that it is working (get Google Tag assist for Chrome and use the Debug mode to watch your tags fire) you should create a version and push the version live.  Once all of this is done you should see your conversion in GA in real time.

[Hutch42]

If you are instead talking about transactions for E-commerce you will need to follow Google's guide which does require additional code to be place.

https://support.google.com/tagmanager/answer/3002596?hl=en

[MonicaOConnor]

I thought that you had to have the ECommerce tracking in place, which is the UA code + ecommerce tracking in order to track conversions. I thought that Google Tag Manager was just for making sure your codes are correct.

[Hutch42]

If you are using GTM you need to use different code on your page to track E-commerce then if you were hard coding the GA.  GTM is not just for checking your code, it is a complete system to allow for custom code (not just GA) to be placed based on rules into any page on your site.  It allows a marketer to be able to add advanced tracking and make changes much quicker they if they would have to either code it themselves or work with a developer to place code appropriately onto different interactions.

[MonicaOConnor]

Ha! I had no idea. Thanks Hutch. You teach me something new everyday!