IP address means Google shows keyword page 1 position 1 or for keyphrase only?

[nickowain]

If i have "chelsea plumber" ranked page 1 position one in london UK area, and a searcher types "plumber" from an ip adddress in chelsea will it show page 1 position 1 or only for a "chelsea plumber" search

thank you

[RyanPurkey]

Possibly, but the search of "plumber" is going to be a much more varied result than "city name plumber".  Google knows that people typing just plumber could be looking for plumber training, plumber how to's on youtube, plumber photos, definitions of plumber for their first grade school report, and so on.

[donford]

Hi Nick,

To expand on what Ryan has stated. Google does use IP addresses to serve results. If somebody in Chelsea types in "Plumber" Google will decide what it thinks the person is looking for. If in case it is happens to be a local plumber than in all likely-hood, a site ranking for Chelsea plumber would be a top result. To specifically answer the question we would have to know what Google thinks a person means when they just type the broad keyword "plumber" and the answer may actually differ from region to region.

Hope this helps,

Don

[MickEdwards]

Also to muddy the water a little further a person may physically be in Chelsea (or that area of London) but the ISP IP address is placing them elsewhere.  For example, apparently I am about 60 miles north west in Bath according to Google.  

So it also depends on your market, for location in this manner.  Businesses may very well be exact but residential users are in the hands of their ISP and you toss a coin as to whether those users go in and manually set their location.

[nickowain]

Thanks to all, i have learnt more