Would it be smart to have 2 different blogs on our site?

[WickVideo]

I run Wick Video - where we make animated videos for businesses. We are toying around with making blog/video content geared toward marketers, _and _creating blogs/tutorials geared toward designers and animators. Since it's two totally different groups, we've had the idea of making two separate blogs.

Is that a good idea? Any websites currently doing this well?

[EGOL]

Lots of sites have multiple installs of wordpress in different folders.

In your application, you might not need to do that.  Instead just categorize the posts and then promote the category pages.   Will have the same effect.   You can insert custom content on the category pages using functions.

[RyanPurkey]

Thumbs up. EGOL has solid advice on this. There's a lot of cross over between marketers and designers so a blog with both types of content (and talking about their intersections) wouldn't bother me in the least. Would be pretty cool in fact!

[EGOL]

People can subscribe to the RSS feed of a WordPress category.

Also, you can write a program in Perl or php or other language to scrape your feeds and republish them into server-side includes by blog category.  Then these server-side includes can be displayed on any page of your website.  (there are simpler ways to do this but that is how mine has been done)

[DonnaDuncan]

I agree w. EGOL. While I've seen instances of more than one blog on a site, it tends to work well when you're tackling large volume of content spanning a broad and deep mix of topics aimed at different audiences. Looks like it might be over-kill in your situation.

[WickVideo]

Our current blog has a lot of cross over. But we want to start doing more tutorials, specifically about animation, and what cool After Effects plugins we are using - not super interesting/relevant for the average marketer (unless I'm wrong).

On the flip-side, we want to use our animation skills, and partner with industry-experts, in various marketing fields, to create short (~1 min) videos with one overall golden nugget / piece of advice. (i.e. "5 Ways to Improve Your Landing Page")

[WickVideo]

Good to know people can subscribe to a specific category. I think that's what we'll do.

[WickVideo]

We don't plan on having a large volume of content (1-2 posts / week / category). But we do have very different audiences. As EGOL suggested, we might solve this by segmenting the blog into 2 categories.

[RyanPurkey]

Ah. As outlined above by EGOL the separate subscription model should do well. Plus you'll be keeping inbound links within the blog as a whole so that should help with gains.