Web Design Colors

[casper434]

Does anyone have any experience comparing the effectiveness of website colors? Does background color make any difference?

[danatanseo]

Hi Brett, You ask a timely question because I just attended a great live webinar on Halloween presented by MecLabs. Here is a link to the presentation slidedeck: http://www.slideshare.net/marketingexperiments/how-do-website-colors-impact-conversion  There are some great real life optimization examples of how simply changing the color only on certain parts of a page had major impacts on conversion rates. One of the biggest takeaways from that webinar was simply copying what might have worked for someone else is no guarantee that the same will work for you. It really depends on your business, your customer personas and a number of other things. You really need to test and even survey your customers to determine what colors might be best.

Hope that's helfpul!

Dana

[casper434]

thanks Dana, some very interesting info in the slide deck.

Brett