Call to Actions in Meta Descriptions

[sderuyter]

Does it help your SEO if you have “Get it only at _______”. I know call to actions in general help when you search organically. Does it help to have your brand name/business name in the meta description?

[CRO_first]

Adding your brand name to your meta description shouldn't cause any problems unless you are short on space for your primary keywords or unable to keep your meta D's under 160(ish) characters.  I regularly add them to my clients meta's because I want as much brand exposure as possible. I want them to see my brand every-time they search. So if they modify the search query and the result change but I still have a top placement... they are getting another look at the brand without even clicking through to the site yet.  It's likely a small impact, but if you have the space in your Meta's -- I'd say go for it.

[MonicaOConnor]

I think that they help more for conversions and click through rate personally. It could help with your brand recognition, which can have a positive effect on your SEO. I use them more for CTR than SEO. Which I guess the CTR is important to SEO as well. So in a round a bout way, call to actions can help your SEO.