Structured Data for mult-location site

[Anward]

Hi, I am developing a site for a service business with multiple location pages within a larger territory. There is only one physical address and phone number for each territory, and the same phone number is therefore relevant for each location page. The mark up requires that I put in the phone number and address for each page, but I think I've previously read that putting the same phone number on each page is a bad idea for my kind of sites (so I have just put it on the main territory page and contact us page).

I was was wondering therefore if I should bother with mark up as its just going to be repeating exactly the same address, phone number data for www.site.com/location-A, www.site.com/location-B, /C, /D, /E, /F etc...?

Any ideas much appreciated.

[MiriamEllis]

Hi Kathryn!

You should only be putting the NAP (name, address, phone) on the landing page that is specific to the physical location. Don't put it on additional landing pages for cities served where you don't have a physical location. Think you might find these 2 posts helpful in formulating a good strategy:

http://moz.com/blog/local-landing-pages-guide

http://moz.com/blog/mastering-serving-the-user-as-centroid

Hope these help!

[Anward]

Thanks Miriam, the problem is that for each franchise territory we only have 1 physical location any often 30+ locations within that territory where we want to rank. Perhaps I should place an image of the phone number to avoid this as from a usability perspective its annoying not to have the phone number readily available?