Help! Website Page Structure.

[cupcakesdelivered]

Hi there,

I have a cupcake website; www.cupcakesdelivered.com.au

To date, we have sold only regular cupcakes. Moving forward, we are about to start selling lots of different sorts of cupcakes and want to categorise them - i.e.; sport cupcakes, corporate cupcakes, movie-themed cupcakes etc.

I am looking for a recommendation on how best to structure this in terms of pages / domains / subdomains etc, so as to best support SEO.

Your help would be greatly appreciated!!

Thank you,

Laura.

[norstok]

Hi Laura.

For the structure take a look on this guide. http://searchengineland.com/best-practices-in-e-commerce-seo-176921 At Question 8 you have good recomendatios for categories estructure.

About using subdomains - domains - folders, I prefer using folders, so you will have the same domain authority in all folders. Anyway you can read this excellent article about it: http://moz.com/blog/understanding-root-domains-subdomains-vs-subfolders-microsites

Good Luck!

[MattAntonino]

We have a client in this niche who also had this exact issue, surprisingly. She had been doing wedding cupcakes and then started picking up other events from word of mouth.

We suggested she decide where she wants to be, not where she is, and organise that way. The most important thing we told her was to not overdo the URLs by including cupcake in each one.  So

• somecupcakedomain.com.au/weddings
• somecupcakedomain.com.au/corporate-events
• somecupcakedomain.com.au/sports

Instead of:

• somecupcakedomain.com.au/wedding-cupcakes/chocolate-wedding-cupcakes
• somecupcakedomain.com.au/corporate-cupcakes/christmas-party-cupcakes
• somecupcakedomain.com.au/sports-cupcakes/baseball-cupcakes

It's a lot less spammy, easy to read and we've found that clean URLs perform better in pretty much every way (SEO, conversions, etc.)