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    4. Where is the best location for my primary keyword in my URL?

    Where is the best location for my primary keyword in my URL?

    Intermediate & Advanced SEO
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    • TheEspresseo
      TheEspresseo last edited by

      http://moz.com/learn/seo/url says:

      http://www.example.com/category-keyword/subcategory-keyword/primary-keyword.html

      However I am wondering about structuring things this a little backwards from that:

      http://www.example.com/primary-keyword/ (this would be an introduction and overview of the topic described by the primary keyword)
      http://www.example.com/primary-keyword/secondary/ (this would be a category landing page with snippets from articles within the niche described by the secondary keyword, which is itself a niche of the primary keyword)
      http://www.example.com/primary-keyword/secondary/article-title/ (in-depth article on a topic within the scope of the secondary, which is within the scope of the primary)

      Where http://www.example.com/primary-keyword/ is the most important page targeting the most important URL.

      Thoughts?

      1 Reply Last reply Reply Quote 0
      • aap82
        aap82 last edited by

        I think the best option is clearly:

        http://www.example.com/primary-keyword/

        1 Reply Last reply Reply Quote 0
        • EricaMcGillivray
          EricaMcGillivray last edited by

          Primary keyword in that URL example from the Learn SEO section refers not to the most important keyword on your site or the most important topic on your site, but to the most important keyword on that specific page that the URL is pointing to. I believe that's where the confusion lies. Hope this helps. 🙂

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