Rankings going down week by week when doing what SeoMoz telling me to do

[zweimal]

This post is deleted!

[Andy.Drinkwater]

Hi Dirk,

There are so many factors to look at here.

For me, it sounds like you have been hit with an algorithm update. Could be a Penguin / Panda one or one of the more specific page-related. So hard to guess at.

Have you looked for duplicate content? Do you know if you have any? What links have you been building yourself?

I can't imagine that a few forum posts would hurt, but a lot depends on what has been done and just how much.

E-commerce sites are well known for creating duplicated content and pages, so I would start looking here. I would also not try doing any more SEO for the time being as it could be seen as over optimisation and get a penalty for this as well.

Andy

[zweimal]

This post is deleted!

[Andy.Drinkwater]

OK first of all, don't take everything that SEOmoz says as gospel. There are times when a NOINDEX is the right thing to do, but perhaps you could look at using rel-canonical instead?

The trouble with NOINDEX is that if you have a link from a live page to one with a NOINDEX tag, then it looks a little bit odd to Google, so you have to look at how the linking structure is handled.

Matt Cutts was quoted as saying that they much prefer sites with less SEO effort and concentrate on better unique content - getting this just right is never easy as we always want to try and do just a little more to make it better.

Do you know if the content on your site is duplicated on others external to yours as well?

SEO for an e-commerce site is never straight forward.

Andy

[activitysuper]

Each product should have variations pointing back to the root product using the canonical tag.

If a customer was viewing a dress and filtered for a different colour so the url went from say '.de/dress1' to '.de/dress1/blue'

And then the customer shared the page on facebook/twitter/blog etc and you noindexed the page, you have just killed off any juice coming in, the rel canonical tag will pass the juice to the root product and at the same time tell Google this page is a duplicate so please don't index, only index the root product.

[SanketPatel]

Hi Dirk,

Can you remove below links types of links from website and block them in Robots. Are these links are helpful to your user any how ?

http://www.brautmode-online.de/partner/partner.htm

http://www.brautmode-online.de/Links/

Such types of links harms as per latest Google "link scheme" guideline. Reference Link: First it was updated on 2nd Oct and then on 16th Oct:

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356

[zweimal]

Thanks a lot SanketPatel,

I will remove them via robots.txt right now and will tell our Admin to remove those links from the site as well. Thanks a lot. I just clicken "Good Answer" and now the thread show up as solved, but it isnt ;(

Activitysuper:
I will install the plugin later on today for the canonicals and will see how it will work. Thank you very much for pointing me in the right direction, too.