Can you explain why a site with loads of keywork anchor backlinks is ranking well?

[isntworkdull]

Hi All,

A couple of years ago my site got punished and i kind of figured out it was due to keyword anchor text backlinks.

I recently was considering getting a new SEO company and found one that promotes another company in my industry. However, when i look at the backlinks, of the website they do SEO for, via open site explorer - I noticed nearly all of the backlinks are keywords.

website in question is http://goo.gl/6nRzLi

And if you see the search results here: http://goo.gl/9bXoxY they are ranking on first page with very big brands - and have done for about a year - but nealy all of their backlinks are the keywords in this search...

I understood this is the kind of thing that killed my website 2 years ago - are these backlinks ok? should i still consider this SEO company to work on my site, i 100% do not want my site to be penalised again so any advice appreciated.

thanks

James

[DirkC]

I think that the answer that Richard gave you on your first question is also applicable on this one.

Apart from that, you should see SEO as a long term strategy, if your competitor is ranking well with shady techniques, it's may be good on the short term, but he'll loose on the long term. I saw plenty of my competitors take a dive in rankings after the Panda update in May, while quite a number of our sites gained substantial search traffic (+25%)

If you already got punished for over optimised backlinks, I would certainly not take that road again, and be very careful with any SEO company which would propose this strategy.

rgds,

Dirk

[isntworkdull]

Thanks for the response Dirk,

Please understand i am not an "SEO" and do not currently employ an SEO, hence i asked the question - i kind of figured it was shady, but just needed some confirmation from SEO experts such as yourself.

Thanks for confirming.

[TheeDigital]

There aren't many links showing to the site at all in OSE or Ahrefs. Rarely would a site with so few links receive a penalty. They also have their main keyword in their branded name, which I think can partially shield them since it's part of their brand name.

Remember as well that these tools include only a portion of the links that are out there. Most sites such as social/branded and NAP (name, address, phone#) listings don't show in OSE. These sites tend to have more links that include the brand or url or generic items such as "View Website" that can be balancing out the keyword rich anchor text as well.

[jlane9]

I agree with Richard,

A little research shows that this website does not seem to have a whole lot of linking domains/back links. Being that is is such a small website I don't think Google is worried about penalizing them until they get a bit larger. In which case if they continue the same keyword anchor text practices they may run into trouble.

On a good note: Seeing as they do not have a lot of high quality back links you should easily be able to beat this company rankings fairly quickly without having to resort to the over optimized anchor text practices. This should be a fairly quick project depending on your budget and desire to move up fast.That's great news for you !

Remember, sometimes when a website is ranking high for certain keywords, it's not always because the website and seo are done so well. Sometimes it's just they have no competition doing very well at trying to beat them. Which I think may be the case here.

Hope that helps,

Joe