Dealing with thin comment

[Blink-SEO]

Hi again! I've got a site where around 30% of URLs have less than 250 words of copy. It's big though, so that is roughly 5,000 pages. It's an ecommerce site and not feasible to bulk up each one. I'm wondering if noindexing them is a good idea, and then measuring if this has an effect on organic search?

[MonicaOConnor]

If you no index the pages they will never rank. The bots will not be able to crawl them so they will essentially be useless.

Are these product pages? The best way to get content on these pages is through user generated reviews. That is the best way to accomplish adding content without spending a ton of time writing copy.

[Blink-SEO]

Hi! I agree that they won't rank, but most aren't now anyway. I'm more concerned that they are pulling everything else down. By noindexing them, I can at least see if that is the problem/.

[MonicaOConnor]

The size of your site is important. The value these pages have as far as bulking your site up is important. If you no index them, you will significantly reduce the size of your site, which can effect your ability to rank on other pages as well. No indexing them is not best practice, and will cause more harm than good.

These pages aren't hurting your site by not ranking. They might rank for terms you aren't tracking also. The pages probably have some authority and links, getting rid of that will definitely be detrimental.

[TheZenAgency]

Hi Blink

What would you be hoping to gain by de indexing these pages?

[SErOb]

Does your competition have more content for these products?

If so, you need to ramp it up.

Either way, no-indexing them is not going to do any good.

[Blink-SEO]

Thanks guys! We'e starting to add more content to each page, looks like the only way!