Demographics and Psychographic measuring tool

[ejunxion]

Hi Mozzers,

Can anyone recommend an online tool for measuring a brand's Demographics and Psychographic factors to find out what their target market is?

[Hutch42]

Google Analytics offers this information if you enable it.  The information is based off of Google's Double Click advertising data.  You need to update your privacy policy and make a slight alteration to your installed Google Analytics code.  This is a free upgrade to your Google Analytics Account.

https://support.google.com/analytics/answer/2799357?hl=en